Episode 614 Business Course Chapter 3 Company Structure Incompantible Goals

Oct 21, 2021

We talked about the often incompatible goals of the finance, marketing, and production (or operations) departments. Choose the department that would most probably favor the following strategies more than the other two.

a factory working at full capacity

a large advertising budget

a large sales force earning high commission

a standard product without optional features

a strong cash balance

a strong market share for new products

generous credit facilities for customers

high profit margins

large inventories to make sure that products are available

low research and development spending

machines that give the possiblity of making various different products

self-financing (using retained earnings rather than borrowing)

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