Persuasive Writing Practice: How to Write a Promotional Blog Post

Let’s Learn to Write Persuasively

Welcome to our final writing workout! Today’s task is all about persuasion. In exams and in life, you’ll often need to convince someone of an idea, a viewpoint, or a course of action. Writing promotional content is one of the best ways to practice this skill. It teaches you to think about your audience, their problems, and how to present a solution compellingly. The best way to use this lesson is to put yourself in a marketer’s shoes and follow our strategic plan to create a truly convincing piece of writing.

The Challenge: Selling a Solution with Words

Here is our task: Write a promotional blog post introducing a new fitness program.

The goal isn’t just to describe the program; it’s to make someone want to sign up. This means we need to do more than list features. We need to connect with the reader on an emotional level, understand their struggles, and present our program as the perfect solution to those struggles. It’s a game of empathy and strategy.

Let’s map out a classic, effective plan for persuasive writing:

Know Your Audience, Know Their Pain: We’ll define who we’re talking to and what problem they’re trying to solve.
Craft an Irresistible Headline: We’ll create a title that speaks directly to their problem and promises a solution.
Use the “Problem-Agitate-Solve” Formula: We’ll structure the post to guide the reader emotionally toward our solution.
Focus on Benefits, Not Just Features: We’ll learn the crucial difference and why benefits are what really sell.
Create a Powerful Call to Action (CTA): We’ll tell the reader exactly what to do next.

Let’s build this post, piece by piece.

Step-by-Step Guide to Persuasive Writing

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Let’s imagine our program is called “Momentum: The 20-Minute Daily Fitness Habit.”

Step 1: Know Your Audience, Know Their Pain

Who is this for? Let’s say our target audience is busy professionals (ages 30-45).

What are their pain points?

“I have no time to go to the gym.”
“I feel tired and sluggish all day.”
“I’ve tried other programs, but they’re too complicated or I lose motivation.”
“I want to be healthy, but my career is my priority.”

Now we know exactly who we’re talking to and what problems we need to solve.

Step 2: Craft an Irresistible Headline

The headline must grab their attention by addressing a pain point.

Boring Headline: “Our New Fitness Program”
Persuasive Headline: “Too Busy to Get Fit? Here’s How to Build a Fitness Habit in Just 20 Minutes a Day.”

The second headline identifies the audience (“Too Busy?”), states the benefit (“Get Fit”), and explains the method (“20 Minutes a Day”).

Step 3: Use the Problem-Agitate-Solve Formula

This is a classic structure for persuasion.

Problem: State the pain point directly. “Does your day feel like a blur of meetings, deadlines, and endless emails?”
Agitate: Make the problem feel more acute. Describe the negative effects. “You know you should be exercising, but by the time you’re done with work, you’re exhausted. Your energy is low, your stress is high, and the idea of a 1-hour workout feels impossible.”
Solve: Introduce your program as the hero. “What if you could reclaim your health in less time than it takes to watch a sitcom?”

Step 4: Focus on Benefits, Not Just Features

A feature is what your program has. A benefit is what the user gets. People buy benefits.

Common Mistake: Just listing features.

Feature-based (Weak): “Our program has 20-minute videos, a meal plan, and a progress tracker.”
Benefit-based (Strong): “Imagine feeling energized and accomplished before your first coffee of the day (Benefit), all thanks to our powerful, 20-minute workout videos (Feature). You’ll finally have a clear roadmap to healthy eating with our simple meal plan (Feature), saving you time and stress (Benefit).”

Step 5: Create a Powerful Call to Action (CTA)

Tell them what to do. Be specific and create a sense of urgency.

Weak CTA: “Click here for more information.”
Strong CTA: “Ready to build your momentum? Sign up now and get your first week completely free! Your energized future self is just one click away.”

The Polished, Final Blog Post

Let’s put all the pieces together.

[SAMPLE WRITING]

(Headline): Too Busy to Get Fit? Here’s How to Build a Fitness Habit in Just 20 Minutes a Day.

Does your day feel like a blur of meetings, deadlines, and an inbox that never sleeps? You start with the best intentions, promising yourself that today will be the day you finally make it to the gym.

But then, life happens. The workday drags on, your energy plummets, and the thought of a grueling, hour-long workout feels completely overwhelming. So you postpone it. Again. You feel sluggish, stressed, and stuck in a cycle you can’t seem to break.

What if you could totally transform your health in less time than it takes to scroll through your social media feed?

Introducing Momentum: The Fitness Program Designed for Your Real Life.

We created Momentum for one reason: to give busy professionals like you a realistic path to feeling strong, energized, and in control of your health. We understand you don’t have hours to spare. That’s why our program is built around powerful, high-intensity workouts that take just 20 minutes.

But this is about more than just saving time. It’s about what that time gives you back.

Feel Energized, Not Drained: Our workouts are designed to boost your metabolism and mood, leaving you feeling accomplished and ready to conquer your day.
No More Guesswork: You get a clear, easy-to-follow plan. No complicated equipment, no confusing routines. Just press play and follow along.
Build a Habit That Sticks: Momentum is about consistency, not intensity. We help you build a sustainable fitness habit that becomes a natural part of your daily routine.

Stop letting your busy schedule dictate your health. It’s time to take back control, 20 minutes at a time.

Ready to build your momentum? Sign up now and get your first week completely FREE! Your energized, confident future self is just one click away.

[Sign Up Now and Claim Your Free Week!]

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Key Takeaways and Your Next Challenge

To write persuasively, you must:

Be Empathetic: Understand your audience’s problems and desires.
Follow a Structure: The Problem-Agitate-Solve formula is a powerful guide.
Sell the Benefit, Not the Feature: Focus on the outcome for the user.
Have a Clear Call to Action: Tell your reader exactly what to do next.

Your Optional Writing Challenge:

Your turn to persuade! Your challenge is to write a short promotional email (around 150-200 words) for a fictional new mobile app. The app could be for anything—language learning, meditation, budget tracking, etc.

Apply the principles you learned: identify a problem, present your app as the solution, focus on the benefits, and finish with a strong call to action to download the app. This is the ultimate test of persuasive writing in a nutshell. You can do it!